Website Traffic Reporting

Do you know how well your website is performing?

More importantly, are you picking up the vital information your website provides about how visitors found your site, where they came from, and what they looked at when they got there?

If not, then you are losing out on an incredible opportunity to fine tune your website and make it a more effective marketing tool.

Sesimi Website Traffic Reports

We use Google Analytics to generate detailed reports on your site’s traffic. Google Analytics provides us with a comprehensive analysis your site’s visitors. It is a flexible tool that allows us to view statistics for a day, a week, a month or any time period we choose.

With reports from Google Analytics, we provide detailed analysis in three major areas: traffic sources, visitors, and content.

Traffic Sources

Using statistics on traffic sources, we can answer the following questions:

• How many visitors type your company URL into the address bar?
• How many visitors find your site through Google, Yahoo or MSN (Bing)?
• How many visitors find your site through directories or other referring sites?

With information on traffic sources, you can see where your efforts to draw traffic are succeeding and where they are lacking. For example, if you are seeing low volumes of traffic from your Twitter or Facebook accounts, you could start adding more content on those sites and then gauge the impact on your website visits.

Visitor Numbers

Using visitor numbers, we can answer questions about who is visiting your site:

• Are they new or returning visitors?
• What languages are they searching in?
• What cities are they searching from?

The number of new visits can tell you how effective your site is at attracting new customers. Similarly, the number of returning visits can tell you whether your site has what it takes to encourage repeat visits. With the demographic data here, you can begin targeting your content more precisely to specific geographic areas or even different languages.

Content

Through our analysis of content numbers, we can tell you:

• What keywords are visitors typing onto Google?
• Which page on your site gets the most visitors?
• Which pages on your site make visitors leave your site?
• How much time do visitors spend on your site?
• How often do visitors get to your home page and leave immediately?

With these numbers you can see which pages are most attractive to visitors. Some pages may get the bulk of the traffic, while other pages are totally ignored. This information may tell you something about your business (i.e. services of most interest), and/or something about your website design

Knowing which keywords draw people to your site can help you develop new content based on the terms used most often to find your site.

Take Advantage of Valuable Customer Data in Your Website

Google Analytics provides countless statistics in all kinds of formats. The information is valuable, but it can also be overwhelming.

A Sesimi Website Traffic Report distills this data down to the essentials, giving you meaningful and actionable numbers that will help you improve the performance of your website. Contact us today to learn more.