A growing number of business enterprises are realizing enjoying a great local web presence with search engines is vital, though many have no comprehensive idea how to go about gaining it. Get an internet marketing agency to help establish your business’s local web profile.   First, make sure Google knows your exact physical location by including this on your title and description tags. Add your address and telephone number to the footer on your home and contact pages. Include local references in your web content and add a ‘Directions’ page.. Now log into your Google account, set up a Google Places profile and have it verified. A search engine generated profile may already exist, and you will have the chance to edit the information. If not, you can add a fresh listing, key in info and submit it. Ensure you validate it as you gain control over the entry and thus prevent it being hacked.   The next step is obtaining online starred reviews. These ratings are given increasing importance in ranking on Google local search.  Try working on getting your customers to review your services or products, though it can be tough. Review sites like Yelp, BView, ReviewCentre and Qype are given less importance than reviews on your own Google Profile.   Also work on gaining citations for your business, which are references to it or your office address without web links. Your default Google Places profile is built using existing citations from sites like Yell, TouchLocal, SmileLocal, and Scoot, all of which users refer to regularly, so get cited by them to boost traffic.

Tags: address, citations, description tag, directions, footer, Google, Google account, Google Places, info, links, local web presence, location, profile, review, search engine, search ranking, SEO, star, telephone number, title tag, validation, verify, web sites

This entry was posted on Friday, November 11th, 2011 at 10:00 am and is filed under Website Traffic Reporting.