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Combine PR with SEO and Effort
Tuesday, October 4th, 2011
You might have tacked on SEO keywords onto content on your blog or website but may not be seeing the outcome you anticipated. The same thing could happen to the press releases you sent out. Don’t lose heart. Spadework for SEO research and PR may seem pretty tedious, but hang in there, and do a strategy rethink on boosting your media and SEO efforts.
Go over your website content. Is it all about search engine ranking and keywords? Remember the original reason for being online – providing relevant information to existing and prospective customers. Don’t concentrate on keywords. Consider the content customers need and how it benefits them. Keywords are just the icing on the content cake.
Prepare a pitch and press releases targeted at specific audiences. A ‘one size fits all’ approach wont work. Personalize press releases so they appeal to individual members of the media. Finally, getting on the telephone is better than sending e-mails. All this translates into extra effort and time, but slog you must if you want good press.
Go that extra mile to boost the value of your website by drawing more site visitors with great SEO and providing them and members of the media with quality information. Constantly look for ways to improve your site using the services of an internet marketing firm. Websites and blogs are dynamic, not static and change requires thought and effort. Try you must because competition for attention is fierce. It can get frustrating at times, but don’t give up if you don’t get quick results or outcomes are dismal. All it needs is a strategy rethink and fine tuning to turn the situation around.
