For an internet marketing agency needing advice on practical, customer-centric content marketing, adopting a firm framework is valuable for strategy as well as quantifiable impact. Many marketers now recommend a combination of social media and content marketing to attain SEO aims, but often left out is an approach that has the customer at its center. Remember that optimizing for the customer and keyword optimization are not mutually exclusive. For an SEO campaign to be effective, customer behavior, their positions in the purchase cycle and how that influences their search queries must also be considered. Content marketers must organize campaigns in tandem with customer requirements with an eye on how to persuade them to buy. Combine this with search engine optimization (SEO) and you have a potent mix. Relevant quality content alone will not make your website stand out among millions online. Creativity is the key here, along with search analytics and sharp customer insight. In addition to search keywords, consider adding social topics to content. These can fire a calendar of optimization, topics, promotion channels and planned content creation and repurposing. Leave space for ad-lib and wildcard content publishing depending on real-time factors such as current events. While optimizing your website, invest in current and impactful social content. Smart online marketing now involves socializing.  Promoting and developing content and social networking is a requisite for boosting traffic, sharing and links. Web page and social links to content is a great combination that increases the likelihood of search engines discovering and ranking it as useful information and thus leading more site visitors to purchase and share.