Tags: ads, advertisements, call to action, click through URL, conversion rate, destination URLs, e-commerce, FedEx tracking, Flash, Google, internet marketing firm, keywords, landing page, language, link, page load time, privacy policy, quality score, return policy, SEO, shopping cart, site, website
Boost Conversion with Improved Landing Pages
The web page that Internet users are taken to when they click on an advertisement link or search engine listing is called a landing page, a destination URL or a click-through URL. These pages are usually very relevant to the listing or advertisement and urge users to finish a ‘call to action’. Constructing a productive landing page that results in a higher conversion rate should be the aim of every business with a website. Seeking professional help from an internet marketing agency in this regard will be very helpful.
If the landing page content matches the ads and keywords that users follow, it boosts your site’s quality score (QS), since this must be the content those users are looking for. Google also give landing pages higher ranking when the site is more credible so list your contact details and don’t construct an affiliate site that links to larger e-commerce sites like eBay or Amazon. Also the search engine prefers landing pages without Flash that load quickly, and feature just one product or service on a page. If yours is an e-commerce site, ensure it offers add-on features like viewing and calculating the worth of shopping cart contents, FedEx tracking, and so on. Clearly state privacy and return policies.
Ensure that advertisements, keywords, and landing pages are all in the same language. Don’t combine different languages. Use English as the universal language, but Google prefers ads in the local language. You can get around the multilingual requirement by constructing landing pages next to each other in several languages, so different users can read them.